True / False Test


  • Brand Online Commerce is an agency

    • True and False!
    True – we can create and develop your website.
    False – we are more than just an agency. We provide you with a full-service e-commerce solution, acting like an external e-commerce department.

  • The brand is at risk of losing control over its image and communication

    • False! There is no risk, since the brand finances both site creation and the e-marketing plan, and thus retains control over the consistency of its image and communication.
    Brand Online Commerce will never decide anything without the brand’s express agreement.

  • The brand will not be able to leverage multi-channel synergies

    • False! All studies show that merchant websites first and foremost boost interest in retail stores. Visiting a merchant website has an overall positive impact on in-store traffic.

  • The brand will not have access to client data and feed its CRM program

    • False! The brand owns all client data and can implement centralized, cross-channel customer service with our partner Approche Sur Mesure.

  • Brands take minimal risk in developing their sites with Brand Online Commerce

    • True! E-commerce site development fees are quickly amortized by sales generated online.
    On the other hand, Brand Online Commerce insures a certain level of risk by providing brands with project management, e-marketing, technical, fulfillment and customer service teams, from the day the site launches, even before effective coverage of these fixed costs under Brand Online Commerce’s incentive compensation arrangement.

  • The brand pays for e-marketing expenses

    • True! While the brand finances net SEM expenses, other e-marketing expenses such as SEO, email newsletters and daily SEM management are all included in the incentive compensation paid to Brand Online Commerce.