Created in 1999, black|Up has become the leading French professional makeup brand that combines quality, glamour and effectiveness.
Specially formulated for women of color, yet suitable for all women, black|Up is both a leader and innovator in foundation and makeup shades, offering unprecedented choice to its clientèle.
The brand has experienced impressive growth for several years and is present in over 20 countries.
Lionel Durand, black|Up CEO, states: “We are confident that we have chosen a partner that understands our values and can translate them to the US market, while effectively developing our online sales channel. The presence of Brand Online Commerce in New York is a point of reassurance, guaranteeing an in-depth knowledge of the US eCommerce market, as well as how to market effectively online. The success of our online business will help us establish the brand at retail in the future.”
Brand Online Commerce operates blackupcosmetics.com from New York and also manage the social media for the brand. Results are very promising, more than 50,000 fans already joined the Facebook page.
Specially formulated for women of color, yet suitable for all women, black|Up is both a leader and innovator in foundation and makeup shades, offering unprecedented choice to its clientèle.
The brand has experienced impressive growth for several years and is present in over 20 countries.
Lionel Durand, black|Up CEO, states: “We are confident that we have chosen a partner that understands our values and can translate them to the US market, while effectively developing our online sales channel. The presence of Brand Online Commerce in New York is a point of reassurance, guaranteeing an in-depth knowledge of the US eCommerce market, as well as how to market effectively online. The success of our online business will help us establish the brand at retail in the future.”
Brand Online Commerce operates blackupcosmetics.com from New York and also manage the social media for the brand. Results are very promising, more than 50,000 fans already joined the Facebook page.
