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Interparfums, owner of Lanvin Parfums, has launched its first online boutique with third-party e-Commerce service provider Brand Online Commerce. |
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Only weeks away from Mother’s Day, French and European online shoppers can now purchase all of the brand’s fragrances at LanvinParfums.com, including Arpège, Marry me !, Jeanne Lanvin, Lanvin L’Homme and more. The brand’s eBoutique is more than just a shopping website; users can immerse themselves in the universe and history of La Maison Lanvin in fashion and fragrance. In addition, the site relays information on upcoming events, promotions and exclusive new online services, such as personalized engraving. Functional and elegant, the new site www.lanvinparfums.com aims to become an essential destination for customers that wish to purchase fragrances online. Brand Online Commerce operates the brand’s online store Lanvinparfums.com and drives sales in partnership with the brand. The services provided to Lanvin Parfums by Brand Online Commerce include all core competencies needed to operate a successful e-commerce website: website creation, design and technical maintenance, online marketing strategy and execution, customer service management and logistics management, from order preparation to shipment and delivery, in 30 European countries. Founded in 2008, Brand Online Commerce offers a dual European and American company culture to its brand clients. Its operational presence in both Paris and New York allows the firm to service its clients in a manner that is both efficient and adapted to the needs of each market. In addition to Lanvin Parfums, Brand Online Commerce operates eCommerce websites for NARS Cosmetics (Europe), Serge Lutens (Europe), Sequoia Paris (Europe & US), Womanity by Thierry Mugler (Europe) and black|Up Cosmetics (US). |
Paris (France),