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Helena Rubinstein has re-invented its brand website, immersing women in the brand’s universe and allowing them to discover its products and history through a highly visual navigation never before seen in the cosmetics sector. |
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The site offers true service, helping women choose the products most suited to their needs. Videos and application advice, customized telephone customer assistance…a level of service that is fitting for a company founded by Helena Rubinstein, the woman that invented beauty*. With a heritage founded in legendary products such as mascara, or the first skin care to provide a lifting effect without surgery, Helena Rubinstein was the first to understand that each woman is unique and created the very first classification by skin type in 1910. Inspired by this innovative line for the most discerning of women, Helena Rubinstein’s new site offers customers the opportunity to order its entire line of products. Helena Rubinstein selected Mazarine Digital to design the site, resulting in an immersive, elegant online experience that perfectly reflects the brand’s values of scientific research and audacity. Mazarine will also be responsible for all creative animations. Brand Online Commerce was selected to develop the site and will manage all e-commerce marketing and operations, including marketing calendar implementation as defined with the brand, as well as customer service that aims to provide the highest standard of quality. Elisabeth Sandager, General Manager of Helena Rubinstein, Biotherm, Yue-Sai and Shu Uemura International, explains: ”We wanted to combine top competencies to redesign a site that would best represent our products’ strengths and efficacies, sharing our unique brand story that is very much appreciated by women, while offering them the highest level of service.” Christophe Davy, Brand Online Commerce President & CEO, adds: “Brand Online Commerce was very involved from the beginning of the project, offering its expertise in e-commerce and service, fundamental for any luxury brand.” Marc Chaudemanche, Mazarine Digital Client Director concludes: “Our collaboration was guided by the goal of creating a luxurious interface that would highlight a wealth of valuable content (both brand and user-generated). We wish to offer our clients an innovative advice and shopping experience: an e-commerce site inspired by its community, inviting exchange and repeat visits.” The brand will soon offer exclusive services and a personalized accompaniment program on its website. In the meantime, to receive your personalized diagnostic or become acquainted with Helena Rubinstein, a brand founded on efficacy inspired by aesthetic medicine**, visit:
* Michèle Fitoussi, The Woman That Invented Beauty, Edition Grasset ** According to tests performed with renowned scientists demonstrating the efficacy of Helena Rubinstein products |
Paris (France),