Full service eCommerce among the 5 trends of 2012.

Paris (France),
January 5^th, 2012

Brand Online Commerce is quoted as a well-established actor on the full service eCommerce, being part of the companies “that don’t have anything to prove anymore as to their abilities in the E-Commerce sector”.

Brand Online Commerce is quoted by E-Commerce Magazine as a well-established actor being part of the companies “that don’t have anything to prove anymore as to their abilities in the E-Commerce sector”.

E-Commerce Magazine has recently highlighted the trends for 2012 in an article. Full service eCommerce is perceived as one of the five e-commerce activities to be very successful this year. Brand Online Commerce is quoted as a well-established actor being part of the companies “that don’t have anything to prove anymore as to their abilities in the E-Commerce sector”.

We can find among these 5 trends the multi-channel activity. Since a few years, the sale’s channels have been multiplied and touch varied and more and more numerous people. “From mobile phones, to tablets and the revolution of connected televisions, an exponential growth of the turnover realized via these channels is expected in 2012”.

The online sale of vehicles also appears like being one of the trends this year, more particularly thanks to the increase of the actors on this market. The way is still long before selling cars on the Internet, but several websites have been launched to meet Internet users’ needs. Besides, the drivers would be disposed to buy their accessories online.

Third trend quoted by E-Commerce Magazine, the silver surfers. Indeed, senior Internet users carry “48% of the french e-commerce’s turnover”, according to a study made by LH2 for Kelkoo. Without a doubt, websites dedicated to this particular target will be developed in 2012.

Finally, the last trend explained in the article is the social commerce. The number of social networks have increased, and so have their members. The brands have an opportunity to be as close as possible of their fans, to try to know them better and set up suitable offers. Facebook should shortly make its actions evolve in order to “encourage an ultrapersonnalisation of the offers”.

Source: E-Commerce Magazine, January 4^th, 2012 (in French).